The promotional campaign for Peddi unexpectedly landed in controversy after Ram Charan’s recent Bhopal event triggered massive backlash online. What was supposed to be a large-scale promotional celebration is now being widely discussed across social media platforms for several awkward moments that many audiences believe damaged the film’s North India perception.
Several clips from the event quickly went viral, with many viewers expressing disappointment over the overall execution and stage interactions. Fans particularly expected a memorable musical moment involving A.R. Rahman, considering the scale of the event and the strong hype surrounding Peddi’s soundtrack expectations.
However, many attendees and online users claimed the event failed to deliver the excitement they were anticipating, especially after reports suggested that nearly ₹4 crore had been spent on promotions and event arrangements.
‘Thank You Bihar’ Moment Goes Viral
One of the biggest talking points from the event came after Ram Charan reportedly said “Thank You Bihar” while addressing the Bhopal audience. The clip immediately spread across social media, with users trolling the moment heavily and questioning the lack of preparation during such a major public event.
While many fans defended the actor and called it an unintentional slip-up, the moment still generated massive meme activity online and quickly became one of the most viral clips connected to the Peddi promotions.
In today’s social media-driven promotional environment, even small mistakes often become amplified rapidly, particularly for high-profile pan-India films carrying massive expectations.
Jasprit Bumrah Footballer Comment Adds To Online Criticism
Another viral moment from the event involved Ram Charan mistakenly referring to Indian cricketer Jasprit Bumrah as a footballer during an interaction segment. The statement instantly became a trending discussion point online, further increasing criticism surrounding the event’s overall execution.
Social media reactions ranged from humorous trolling to genuine disappointment among audiences who expected a more polished and impactful promotional event from a film positioned as a major pan-India release.
Combined with the earlier viral moment, the controversy significantly shifted online conversation away from the film itself toward the awkward clips emerging from the event.
Fans Expected A Bigger A.R. Rahman Moment
A major section of the audience appears particularly disappointed because they expected a stronger musical presentation involving A.R. Rahman. Since Peddi marks an important collaboration involving one of India’s biggest music composers, many fans anticipated either a live performance, a musical reveal, or at least a major soundtrack-related moment during the event.
Instead, several attendees later expressed online that the event lacked the emotional high point expected from a large-scale launch. Some users even described the overall atmosphere as underwhelming compared to the massive pre-event hype generated online.
Music often plays a crucial role in building emotional connection during promotional campaigns, especially for pan-India films targeting multiple language markets simultaneously.
Could This Affect Peddi’s North India Buzz?
Trade observers are now debating whether the controversy could negatively impact Peddi’s momentum in North India, where audience perception is often shaped heavily through viral online discourse. While controversies do not always translate into box office damage, sustained negative social media conversation can sometimes affect promotional momentum.
The film still carries strong commercial potential due to Ram Charan’s nationwide popularity following RRR, combined with the curiosity surrounding Buchi Babu Sana’s directorial vision and A.R. Rahman’s music. However, the Bhopal event has undeniably created an unexpected PR challenge for the makers.
At the moment, the Peddi team has not officially responded to the backlash. Despite the criticism, fan excitement surrounding the film itself remains strong, though the event has certainly become one of the most talked-about promotional controversies currently circulating online.
